Products for Reluctant BachelorsMatrimonial Services:
One of the ways for bachelors who are willing to get married, to find prospective bride is topost ads in Matrimonial websites and ads in newspapers and magazines. Another productwhich can be introduced in the market are matrimonial magazines for both men and women,these magazines can deal with the latest trends in marriage attire.Astrology Services:Many reluctant bachelors and their parents who believe in the science of astrology and cannotfind brides, look for astrology services. There is a huge market for such bachelors and thisuntapped market can be exploited by creating services which provide astrologicalrecommendations. The services could be availed by apps and can be rendered bycollaborating with astrologists from around the country and beyond.Cosmetics products:Males from Delhi and Haryana tend to give higher preferences in grooming their facialappearance and hairstyles. There is a competition among the bachelors to look fairer apartfrom giving importance to other traits of appearance. Males in rural region of Haryana havelower literacy rate. This is compensated by focusing on improving appearance.So there is huge demand for grooming products from bachelor’s sides and hence, a goodmarket for cosmetic industry to target this set of consumers. House Renovation: To exhibit their social and economic status to prospective bride’s family, people tend torebuild and renovate their houses by investing into construction materials cement, steel etc.Reluctant bachelors in these regions tend to elevate their social status by refurbishing theirhomes.So this is a good market for interior design industries especially in parts of the country wherepeople marry by looking at the social status of the prospective partner’s family.Electrical Appliances:Bachelors buy electrical appliances such as Washing Machine, Refrigerator etc. for their convenience. This also helps in exhibiting their social and economic status to the bride’s family, especially in rural regions of Northern India. Higher end electrical appliances such as air conditioners, heating systems, flat screen TVs, etc. uplifts the family’s social status and increases the chances for finding a bride.Home to Home Food Delivery ServicesMost bachelors either depend on maid services for cooking food or food delivery apps. Potential alternative and a booming market exists in this untapped area i.e. home to homefood delivery service akin to that found in Mumbai and Kolkata.Here people can avail home cooked food on a daily basis. This kind of delivery service isvery beneficial for people living alone, especially bachelors. Gym, Sports Kit and SupplementsAn extension to the grooming and appearance mentality. In order to look attractive, bachelorstake up gymming and sports. This culture of body building is embedded in their tradition through age old sports like ‘kushti’. In the pursuit to build muscular body, bachelors invest a
lot in eating supplements like protein, vitamins, etc.