Widy gorbachev sibc091090 vision statement of

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Widy Gorbachev SIBC091090Vision statement of Canterbury Renovations “We will be the best service of cabinet making business in Australia within the next five years.”Value statementThe procedure of servicing the customer always be the bestWe guarantee the best procedure and safety toward the processThe operational of the staff always follow the good system and procedureCanterbury Renovations provides the products of materials such as timber, tiles, paint and plaster as partof their renovations services. All of the materials selected will be of the best available quality suitable forthe purpose.C. Customer analysis and needsThe customer needs that we can satisfy is by giving the good service and guarantee of 5 years the remodeling if there is something broken, maintenance for free and the good free item of new draught stopper to be placed below the door. The image we want to have for the customer is the good company that build the business with guarantee, quality, good service, and fast to make sure everyone is good and happy.We would like to make Canterbury Renovations as the first company that is listed in the search engine of Google website to see the biggest company that do building of cabinet and servicing the maintenance of the bathroom, laundries and kitchen set. The biggest one in Australia to have branch in all states and big developed city. The personal needs that we want to have is about the good communication and follow up of customers about their satisfaction. Every two months we will try to contact and record testimony from the customers about their happiness and review of feedback for our service and it can be contacted via phone, website, or email to them. The good testimony will be showed in our website as the true testimony that can help the marketing and evidence of power to get more customers. Our target market includes:
4Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090people wanting larger or more modern living environments who want to stay in the area and/or avoid moving costspeople wanting to live in area buying a property based on location not house style or condition (about one third of renovators in the area)home owners (about half of renovators in the area) in the middle to high income bracket, with atleast two sources of income per household and a higher than average disposable income, which was predominantly spent improving quality of lifepeople wanting to upgrade parts of their house in order to sell it for a better priceD. Business growth and development Canterbury Renovations will keep abreast of new products, technology and production methods. They will be in regular contact with local and overseas suppliers. Marketing techniques will be monitored. Any techniques deemed successful will be expanded and those which are unsuccessful will be abandoned.

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