reducing driving under influence 3 How Uber puts pressure on regulators through

Reducing driving under influence 3 how uber puts

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reducing driving under influence 3. How Uber puts pressure on regulators through their communication campaigns [pdf] 4. Manage the platform’s image across the media and other relevant channels (workplace culture, leadership shadows) (4) The regulator Uber has faced massive public and political backlash that has put pressure on local regulators to look more closely at Uber’s business practices. Here are few example how Uber manages regulatory discussion: 1. Referring to a FTC report, 1984 that shows the wasteful economic implications of the taxi medallion system 2. A more recent FTC report, 2015 poiting out positive effects of Uber on existing taxi value proposition 3. A Chicago case study showing positive effects of Uber 4. An Austin case study of the positive effect on the local transport system (Uber had left Austin due to high regulatory hurdles and returned after these were reduced) Innovationtactics.com - Develop Innovation Ideas You can be Proud of 21
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5. Negative coverage on greyball which may have been used to deceive regulators 6. Uber lost its licence to operate in London , collected over 500,000 petitions from users , appealed in court and with the case still in limbo, continues operating 7. And most importantly (in the US) via lobbying (see above) Uber, Airbnb and other sharing platform businesses can self-regulate using innovation before an overly negative public forms putting pressure on regulators to come up with heavy-handed, innovation-stifling regulations. Learn here how innovation can help do this! Innovationtactics.com - Develop Innovation Ideas You can be Proud of 22
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Channels Channels for the initial awareness and customer acquisition can be: 1. Campaigns: free vouchers when Uber enters a new cities (e.g. haded out at public transport stations) 2. Free media coverage based on the novelty factor (new-joiners have often soared even after extensive negative coverage) 3. Word of mouth 4. Social media, people sharing 5. Digital ad campaigns 6. App stores (iOS, Android) – through high ratings, ads and being featured Channels for the daily transactions: 1. One of the best visible customer relations channel is Uber’s Facebook page (13m+ followers) with an almost instant response to most direct queries, remarkable (check for yourself) 2. Most transactions are managed fully automatedly through the app 3. Webpages allow for sign-up and address the biggest obstacles to joining (the process of joining, how it works, any safety concerns and the collaboration with cities/communities – see above) 4. Uber’s help pages 5. Uber uses emails & notifications to engage, stimulate participation; reinvigorate/recover (special offers, reminders, etc) 6. Tiered customer support channels (via Zendesk ) Innovationtactics.com - Develop Innovation Ideas You can be Proud of 23
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Automate customer support for high-volume, low severity issues (e.g. forgotten items) to be rapid Multi-tiered customer support (ability to contact a human) for more severe issues Innovationtactics.com - Develop Innovation Ideas You can be Proud of 24
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Cost structure
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