61. In terms of the online customer experience, context is defined as the __________.a) website's ability to tailor itself to different users or to allow users to personalize the websiteb) website's aesthetic appeal and functional look and feelc) degree the website is linked to other websitesd) text, pictures, sound and videos that the website containse) ways the website enables user-to-user communicationAns: b
Page: 592Learning Objective: 162. A __________ oriented website focuses largely on the company's offering, be it products, services or information.
Page: 592Learning Objective: 163. Travel websites tend to be __________ oriented with emphasis on destinations, scheduling and prices.
Page: 592Learning Objective: 1