In terms of the online customer experience context is

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Electronic Commerce
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Chapter 9 / Exercise 3
Electronic Commerce
Schneider
Expert Verified
61. In terms of the online customer experience, context is defined as the __________.a) website's ability to tailor itself to different users or to allow users to personalize the websiteb) website's aesthetic appeal and functional look and feelc) degree the website is linked to other websitesd) text, pictures, sound and videos that the website containse) ways the website enables user-to-user communicationAns: b
Page: 592Learning Objective: 162. A __________ oriented website focuses largely on the company's offering, be it products, services or information.
Page: 592Learning Objective: 163. Travel websites tend to be __________ oriented with emphasis on destinations, scheduling and prices.
Page: 592Learning Objective: 1
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Electronic Commerce
The document you are viewing contains questions related to this textbook.
Chapter 9 / Exercise 3
Electronic Commerce
Schneider
Expert Verified
64. Beauty product websites are more __________ oriented than travel websites for example.
Page: 592Learning Objective: 165. Wolfermans.comis a company that sells gourmet English muffins, specialty breads and exquisite desserts in gift assortments. When you open its website, you discover fourteen pictures that make lavish use of color. The Wolferman website conveys the core consumer benefits provided by the company's offerings through the use of __________.a) contextb) commercec) communicationd) connectione) customizationAns: aFeedback: Context refers to the functional look or aesthetic appeal of a website.
Page: 592Learning Objective: 166. In terms of the online customer experience, content is defined as the __________.
Page: 592Learning Objective: 1

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