Types of clients and what their interests are feel

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types of clients and what their interests are. Feel free to be as granular as desired, however,ensure the attributes are feasible enough to be translated into data fields and aremeasurable tofacilitate the traceability in Adobe Campaign. The following is an examplefor the real estate Industry in Australia:2.ConsumerSegmentDemographicBudgetKey Traits and InterestsLuxury familyproperty ownersAge :40+Profession:FinanceMarketingLegal$1,200,000+- Time poor- Tech savvy- Digital orientation- Interacts on social media fornetworking purposes- Looking for a property, either forinvestment or primary residenceTip & TrickThis framework may be usedin conjunction with thecampaign creationrecommended workflow.
32Self-managedsuper fundclientsAge :65+Profession:Retired$600,000+Manages a super fundLooking for an investmentopportunitySpends most of the time withfamilyLooking forward to the next bigholiday3. Allocate content:Once the segments have been identified, brainstorm all the contentpossibilities (do not disregard ambitious or unconventional ideas) to reach consumers andprovide them with an enriching experience across the consumer journey. Make sure youspecify the creative description (what the idea is and how it will serve a business objective),the format (video, text, audio or tangible), the channels the content will be delivered on andhow it will be produced.3.4.3 Content Publishing StrategyContent strategy is the planning behind the creation, delivery and maintenance of all thatcontent that supports primary business objectives and meets consumers’ needs across multiple(and integrated) channels. It is an iterative process that is focused on taking advantage of theassets you have on hand. The following is a framework for setting the content creation processin your organisation:Modeling / TypingConfigure /ComponentsStructure / standardsRepositoryAggregateTransformPresentSyndicateRevise / SunsetAcqureAuthor / editVersion / localiseMetadataBusiness goalsAudience researchGovernanceBudgetAnalyseCollectManagePublish
333.4.3.1 AnalyseIt is key to align your businessobjectives with a thorough understanding of your audience’spreferences, behaviours and needs. You can build segmentation profiles to gain knowledge ofwhat the critical touch points are and what content or activities will drive better results for yourorganisation. You can achieve so much by leveraging data from other tools such as AdobeCampaign (for consumer analytics and data) or Adobe Target (for further personalisation). It isimportant to set creation and delivery processes, and budgets, right at the start of your project todrive and motivate stakeholders to contribute to your marketing initiatives.3.4.3.2 CollectPlan for a cohesive execution of your content strategy. Encourage active participation andproduction of content to transform the marketing culture of your organisation. It is recommendedto create and share an editorial calendar that includes authors, channels and technicalspecifications.

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