Provide very brief overview of the organisation’s existing business activities and the business environment in
which it operates and an overview of its existing CSR activities. Explain where the project fits in the context
of its existing business and CSR activities.
6. Aim of the project
Clearly state the overall aim of your project and how it fits with the organisation’s mission statement. Your
aims should incorporate both business and CSR elements.
7. Key objectives of the project
List at least four key objectives of your project and how they will be measured or evaluated. Your objectives
should include at least one operational objective, one marketing objective, one financial objective and one
objective should satisfy the
criteria discussed in class.
The objectives must each be specific enough to be measurable but together they must define the
measurable criteria for the success of the entire project, so you may need more than 4.
8. Feasibility analysis
for the selected country in your proposal. This should include the nature of the
industry, competition, and other relevant information about the nature of the market such as demographic
influences and past and future trends related to your industry and your business proposal. Include supporting
market research information about potential customers, suppliers, competitors and future trends to justify
appraisal of the external environment
(SWOT analysis) to identify any risks or threats that
might confront the organisation if it adopts your proposal. Briefly explain any opportunities that might arise
from the new business initiative being proposed
an internal appraisal of the capacity of the organisation
and your project team to successfully deliver the objectives of your business initiative - i.e. do a SWOT
(Strengths, Weaknesses, Opportunities and Threats)
Identify key issues emanating from SWOT.
Justify the feasibility of your business initiative from a
practical point of view.
Identify what are the logistical,
operational and legal issues that may impact on the success of your project. Include information as to what
licenses or permits (if any) are required to operate your business initiative.
summary financial projections
of income and expenditure and expected return on initial
investment. The financial projections should indicate how much seed funding is required from the
organisation to start the project and estimates of future costs and income for the duration of the project.
Amounts for all estimates need to be justified either as notes to the projections or in a separate and
appropriately labelled Appendix. Justification must include clear explanation of calculations and estimates
evidence of research
to show where amounts were derived.