Provide very brief overview of the organisations

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Contemporary Project Management
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Chapter 2 / Exercise 7
Contemporary Project Management
Kloppenborg
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Provide very brief overview of the organisation’s existing business activities and the business environment in which it operates and an overview of its existing CSR activities. Explain where the project fits in the context of its existing business and CSR activities. 6. Aim of the project Clearly state the overall aim of your project and how it fits with the organisation’s mission statement. Your aims should incorporate both business and CSR elements. 7. Key objectives of the project List at least four key objectives of your project and how they will be measured or evaluated. Your objectives should include at least one operational objective, one marketing objective, one financial objective and one CSR objective. Each objective should satisfy the SMART criteria discussed in class. The objectives must each be specific enough to be measurable but together they must define the measurable criteria for the success of the entire project, so you may need more than 4. 8. Feasibility analysis Provide a market analysis for the selected country in your proposal. This should include the nature of the industry, competition, and other relevant information about the nature of the market such as demographic influences and past and future trends related to your industry and your business proposal. Include supporting market research information about potential customers, suppliers, competitors and future trends to justify your proposal. Provide an appraisal of the external environment (SWOT analysis) to identify any risks or threats that might confront the organisation if it adopts your proposal. Briefly explain any opportunities that might arise from the new business initiative being proposed AND an internal appraisal of the capacity of the organisation and your project team to successfully deliver the objectives of your business initiative - i.e. do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis . Identify key issues emanating from SWOT. Justify the feasibility of your business initiative from a practical point of view. Identify what are the logistical, operational and legal issues that may impact on the success of your project. Include information as to what licenses or permits (if any) are required to operate your business initiative. Provide summary financial projections of income and expenditure and expected return on initial investment. The financial projections should indicate how much seed funding is required from the organisation to start the project and estimates of future costs and income for the duration of the project. Amounts for all estimates need to be justified either as notes to the projections or in a separate and appropriately labelled Appendix. Justification must include clear explanation of calculations and estimates and evidence of research to show where amounts were derived.
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Contemporary Project Management
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Chapter 2 / Exercise 7
Contemporary Project Management
Kloppenborg
Expert Verified

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