Select one niche social media network (Snapchat, WeChat, Pinterest, Messenger or WhatsApp) and one buyer stage (awareness, consideration or decision). Please choose a network that is DIFFERENT from the one you have used in ACTIVITY 1 What is your objective at this buyer stage? What primary KPI will you use to measure whether or not the objective has been achieved? What would your social media report need to cover regarding the results of this campaign? Who should the report be presented to? What type of commentary would you include? What measures of financial return of the campaign would you include? CHOSEN BUSINESS / ORGANISATION NAME: NICHE SOCIAL NETWORK: OBJECTIVE: KPI: CAMPAIGN REPORT SHOULD CONTAIN: WHO SHOULD THE REPORT BE PRESENTED TO: WHAT TYPE OF COMMENTS SHOULD BE INCLUDED: SMMMSM503A Distance Learning Week 8 Version: v19.0 Page 2 of 3 Developed by: ACBI Approved by: DoS Issued: August 2019 Review: August 2020
EXAMPLES OF MEASURES OF FINANCIAL RETURN: SMMMSM503A Distance Learning Week 8 Version: v19.0 Page 3 of 3 Developed by: ACBI Approved by: DoS Issued: August 2019 Review: August 2020
You've reached the end of your free preview.
Want to read all 3 pages?
- Three '17
- Sociology, Social media marketing