always willing to help out the group in the most effective way he could. Did a fair share of media flight plan. Marissa: Marissa was also really great. She took on some tough lengthy roles throughout the project and was always happy to do it. Really helped with design elements of the project. Played an important role for our group and always helped tidy our projects before submission. Alex: Alex took a leadership role in this project which was necessary. Her and I were responsible for a lot of the idea behind the campaign, and she helped design a lot of the strategy. She worked great and really tried hard even with all her unfortunate medical occurrences. Really great and fun partner. Me: I was responsible for mostly the media mix, target market, and budget breakdown. I allocated where most of our budget would be going, and what trade offs would need to be made. I also broke down the target and researched into who really consumes work out related products and where they can be found. Helped with design of booklet and creating campaign idea with Alex. I think I had a heavy role in this project but it would not have come together without the help of all of us working as one. Closing Thoughts: It was a really fun project and I think my team did an excellent job. I was really happy with the outcome of this project and hope that you are too! Please let us know how we did we are excited to hear our feedback! This class and group will be missed!
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- Fall '19
- English-language films, Thought, The Target