This topic gives you an overview of communication and

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This topic gives you an overview of communication and introduces you to the main elements in the communication process. It also highlights the importance of various media used. You will also learn about some of the advantages and disadvantages of communication medium. 1.2. OBJECTIVES After studying this lesson, you should be able to: Understand the meaning and definition of business communication. Be able to know the objectives of communication Know the Process of communication Understand the media used for communication 1.3. CONTENTS 1.3.1. Introduction 1.3.2. Defining Communication 1.3.3. Objectives of Communication 1.3.4. Importance of Communication 1.3.5. Communication Process 1.3.6. Media of Communication The word “communication” derived from the Latin word ‘communicare’ that means to impart, to participate, to share or to make common. It is a process of exchange of facts, ideas, and opinions as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. Communication is an important aspect of human behavior. It stands for natural activity of all human beings to convey opinions, feelings, information, and ideas to others through words (written or spoken), body language, or signs. Communication is an integral part of life. From birth till death every living being is communicating in his or her own way, be it birds, animals, trees or human beings. It is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. It is the ability of fostering speedy and effective communication around the world that has shrunk the world and made ‘globalization’ a reality. Communicati on had a vital role to play in ensuring that people belonging to a particular country or a culture or linguistic group interact with and relate to people belonging to other countries or culture or linguistic group. Communication adds meaning to human life. It helps to build relationship and fosters love and understanding. It enriches our knowledge of the universe and makes living worthwhile.
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2 1.3.2. DEFINITIONS OF COMMUNICATION Communication may be defined as interchange of thought or information between two or more persons to bring about mutual understanding and desired action. It is the information exchange by words or symbols. It is the exchange of facts, ideas and viewpoints which bring about commonness of interest, purpose and efforts. ‘Communication is any behaviour that results in an exchange of meaning’. - American Management Association, ‘Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response results’.
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