discourage them by being too restrictive. It should motivate more and more people to venture into such entrepreneurial activities. Some elements of price control if absolutely necessary should take into account all the material facts such as he costs of production and a reasonable margin of profit. Price controls should not lead to discontinuation of the production of certain commodities since this will kill entrepreneurial spirits. This has been the basis for the deregulation in prices. When venturing into a particular business, you will first have to understand the pricing policy applied in such an industry and assess how that policy will affect your earnings and the survival of your business. 5. Tax Policy It is important that the tax policy acts as a motivator to entrepreneurship, all too often, the authorities in their endeavor to raise revenue resort to increasing indirect taxes such as value added tax and customs duty. This could be counterp roductive in the long-run especially if the tax burden cannot be passed to the consumers. It will erode fear profit margins. We also need to consider the welfare of the consumers who fee business depends on for its success.
6. Legal Control Legal controls and the attendant bureaucracy should be minimized as much as possible so as to attract "entrepreneurs. The legal control can be manifested in the licensing requirements for establishing various types of businesses. Sometimes, the licenses amount to an added tax-burden because they are too many, even for small businesses like kiosks, inhere are cases where some forms of licenses are a mere -duplication; these tend to discourage existing and aspiring entrepreneurs. For greater motivation of entrepreneurs in Kenya, these controls should be streamlined. 7. Political Climate The prevailing political climate should be conducive to smooth operation of business. By good political climate it does not mean the mere absence of war; you could be apparently peaceful but still have an inappropriate political climate. The climate should be that there is no discrimination and conducive law and order. You should be able to set up a business in any part-of the country where you have identified a business opportunity without any tribal barrier. This will arouse confidence in potential entrepreneurs to start up a business, 8. Technical Technology Assistance This covers giving advice on production aspects of the business and the projection studies for lending institutions. It includes. i) Engineering services ii) Scientific research iii) Quality control and iv) Product development among others An entrepreneur need to be offered such assistance in order to be motivated to engage in activities which otherwise would be considered very risky. 9. Training/Consultancy Assistance The government offers vocational training courses for entrepreneurs. It also provides counseling to help entrepreneurs solve their problems. Government agencies providing this kind of assistance include: Kenya Institute of Business Training (KIBT).
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