Introduction of new product A new face wash that comes in two variants for dry

Introduction of new product a new face wash that

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Introduction of new productA new face wash that comes in two variants for dry to normal skin and normal to oily skin has tobe designed with a tan removal feature suitable for all age groups. Formula for this product willbe close to the formula used in the cleansing cream and the scrub developed by NatureCare.The product would be initially sold as a trial piece for free when any two products of NatureCareare purchased. The trail tubes will be small samples that can be used for five washes. The trialperiod will run for a month post which the product would be available as a self-product in variedweights and also with the new skin care kit comprising of the face wash, cleansing cream andscrub (Gorton, 2013).Advertising on social mediaAdvertising on YouTube is one of the most efficient ways to reach a large clientele (Chaffey,2015). Commonly watched videos such as prominent trailers or entertainment clippings shouldbe chosen and a simple 15 second ad of one or all the products have to be run on the video.The number of viewers would substantially increase.Marketing performanceInternet Marketing
The best way to increase the number of visits to the site and substantially increase the numberof online purchases in search engine optimization which increases the visibility of a webpage inan internet search. This would put the online site of NatureCare in the first page of internetsearch when keywords such as scrubs and creams or any other skin care products aresearched for. Another way of marketing is by google ads, where the products pop up just belowthe search bar in google.Joint Venture for International MarketThe company can form a short term joint venture with a local brand that does not sell the sameproducts but has reputation in related products such as body lotions and foot creams(Motohashi, 2015). A joint venture will help NatureCare understand how well its product wouldbe sold and if the market is ready to accept a new brand (Christopher, 2013). If the test issuccessful, at the end of the joint venture NatureCare can legally proceed to set up retail storesin the foreign country. If it is found that the joint venture is giving a profitable income, the samecan be extended, else NatureCare can lookout for other potential markets.Strategies to increase organizational expertise or resources to address gaps in currently capability and marketing objectives The company would have to design 15 second ads for YouTube in the first 10 days with the helpof the marketing assistant. The operations manager would have to complete the legalproceedings for publishing the ads. The CEO and Operations Manager would then get the newface wash developed within the first 6 months of the annual year while they also find a firm anddevelop a joint venture to sell their products overseas. Once the product is developed the salesmanager along with his team would be responsible to encourage customers in trying out thenew face wash and the complete kit and the marketing assistant would come up with new adsfor the face wash.2)Email with briefing report attachedTo: Rafaela Casemiro Marketing ManagerFrom: CEODate: February 12, 2019Subject: Marketing Plan Briefing Report Nature Care ProductsPlease find attached my briefing report of Nature Care Products.I am at your disposal for any clarificationKind RegardsRafaela Casemiro

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