Course Hero Logo

Which of the following marketing strategies should

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 6 - 9 out of 11 pages.

34) Which of the following marketing strategies should marketing managers focus on tomanage detailed information about individual customers and carefully manage customertouchpoints to maximize customer loyalty?A) customer divestmentB) customer-managed relationshipsC) the societal marketing conceptD) partner relationship managementE) customer relationship management
35) ________ is determined by a customer's evaluation of the benefits and costs of a marketoffering relative to those of competing offers.
36) Customer equity refers to ________.
B) the share a firm earns of a customer's purchasing in their product categoriesC) the amount a customer is spending each year on certain productsD) the total combined customer lifetime value of all of the company's current and potentialcustomersE) a firm's market share37) It is most accurate to say that when customers purchase products they act on ________ asthey judge values and costs.
38) The primary key to delivering customer satisfaction is to match product performance with________.A) the performance of competitive productsB) competitive pricesC) aggressive advertisingD) limited customer servicesE) customer expectations
39) Which of the following terms refers to customers who make repeat purchases and tellothers about their positive experiences with a product or service?
40) Sally recently purchased Brand X lotion. In comparing her perception of how the lotionmade her skin feel and look to her expectations about Brand X lotion, Sally was measuringher level of ________.
41) Which of the following strategies would a company most likely use to increase customersatisfaction?
42) Hank is an assistant marketing director for a firm in a market with many low-margincustomers. What type of relationship with these customers would be the most profitable for
him?A) full partnershipsB) basic relationshipsC) causal relationshipsD) club marketing programsE) inverse relationships

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 11 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
N/A

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture