offer excellent coverage flexibility rapid coverage believable coverage larger

Offer excellent coverage flexibility rapid coverage

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offer excellent coverage, flexibility, rapid coverage, believable coverage larger percentage of higher education/income level tend to read newspapers daily focus in newspaper business becoming more digital - Television advertisers can utilize sight, sound, and motion appealing to viewers senses info on demographics to a particular channel allows advertisers to promote to their target audience national advertising done online because it reaches more people than any other medium disadvantage to television is too many commercials DVR’s allow users to skip past advertisements brevity of TV ads poor medium for advertising complex products product placement is gaining popularity 5
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Wednesday, November 5, 2014 - Direct Mail involves flyers or other types of printed advertisements that are mailed directly to consumers homes or places of business allows company to select audience and personalize messages goal is to generate an immediate response and to have customer contact firm directly targeted recipients with stronger-than-average interest are more likely to buy involves largest advance costs, has the highest cost effectiveness targeted emails are more modern and cost effective way - Radio 90% of Canadians 12 years and over listen to over 19 hours/week of radio fairly inexpensive and high degree of customer selectivity listeners might not pay attention as they use radio as background - Magazines many different magazines on the market provide a high level of consumer selectivity plenty of space for detailed product information long life and tend to be passed from one person to another - Outdoor Advertising billboards, signs, advertisements on buses, taxis, and subways relatively inexpensive, faces little competition and high repeat exposure has gone high-tech through LED signs post ads depending on time and location can present only limited information and have little control on who sees the sign 6
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Wednesday, November 5, 2014 - Word Of Mouth when consumers talk to each other about products they’re using buzz marketing: using high-profile news to get consumers talking about product viral marketing: consumers passing product info around internet product seeding: providing free product samples to influential consumers cause marketing: involving consumers who feels strongly about a cause consumers form very strong opinions that can spread very quickly can happen without expenditure, but companies spend money because they realize how important it is - The Internet and Power of Consumer Engagement there has been tremendous growth and power in this medium in unquestionable immense Superbowl audience being directed to internet during game internet ads offer advantages to buyer and seller for buyer convenience, privacy, selection, ease of accessibility, and control for sellers reach, direct distribution, reduced expenses, relationship building, flexibility, and feedback online marketing can be very profitable for companies, but unhappy customers can
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