When a manufacturer launches a new product it may

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124. When a manufacturer launches a new product, it may offer __________ to wholesalers and retailers, including introductory price promotions, special events, and personal selling. A. trade promotio ns B. trade shows C. trade-in allowances D. trade discounts E. trade budgets 125. The Eiger Labs MPMan was the first mass- produced MP3 player sold in the United States. Eiger Labs was a __________ in the MP3 player market. 126. In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy/use the product again. This is known as: 127. Which of the following is not a stage in the product life cycle?
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128. What type of event exposes retailers to large numbers of new products in a concentrated location? A. Trade shows B. Browser shows C. Premarket demonstrations D. Hosted shows E. Trade promotions Essay Questions 129.Think back to a time when you have said, "This is great idea. How come nobody thought of this before?" Assuming no one has thought of it before, what would be the first steps to take to develop a new product idea? 130.Respond to the statement, "Create or die," from a new product innovation perspective. 131.A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves
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me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers. 132.Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen- fueled cars. When developing their marketing strategies, how can these firms use the diffusion of innovation curve in the early stages of product development? 133.What is the difference between an innovator and an early adopter? 134.In approximately 2006, hybrid cars moved from the early adopter to the early majority stage. What did this mean for marketers of hybrid cars? 135.Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?
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136.General Electric is developing a new magnetic resonance imaging (MRI) device to be marketed to family practice physicians. These new machines will be much smaller and less expensive than the existing MRI machines now in most hospitals. What factors will probably affect the diffusion of these new machines? 137.Marketing is a dynamic practice. While you are watching your competitors, they are watching you. Assume that you have just redesigned a product that is in the mature phase of the product life cycle and have identified some new market segments. How do you think your competitors will respond?
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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