3 The adoption of IT at the company will additionally make it possible for them

3 the adoption of it at the company will additionally

This preview shows page 2 - 4 out of 7 pages.

3. The adoption of IT at the company will additionally make it possible for them to develop hybrid distribution systems allowing them to leverage low cost, high
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SWOT ANALYSIS 3 technologies that are going to promote their market coverage, cost efficiency and their overall selling performance (Rollins, Bellenger & Johnston, 2012). 4. They further will; through the integration of IT in their platforms the company is going to enhance their customer interaction centers through the consolidation of their email, web, call center as well as the marketing technology assets (Rollins, Bellenger & Johnston, 2012).Through this, the company is going to improve and manage their selling resource, the ease of doing business as well as improve personalization and transaction costs. In The Management of Their Weakness 1. The company is going to adopt the diverse technologies and social media platforms to enhance their reputation compared to their competitors. Strategies to be employed in this case will include significant social media presence as it is going to allow them to access specific targets groups, enhancing the interactions that serve to promote trust in their business. Through the development of an excellent website, they are going to create an excellent first impression with their potential customers, ensuring that it is dynamic, contains updated company information and that it includes relevant feeds and blogs (Huo, 2012). 2. The company would additionally design a recruitment portal that allows them to access pools talented as well as personnel and call them for interviews. Further, they could design a recruitment portal that allows their current as well as prospective employees to socialize in addition to sharing some of the excellent attribute for working at the company (Rollins, Bellenger & Johnston, 2012).
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  • Spring '12
  • Marketing, Rollins, Bellenger & Johnston

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