Online 5 where is the organisation located what

Online
5. Where is the organisation located? What geographies does the organisation operate in?
In the main cities of Australia

© SOCIAL MEDIA COLLEGE
1.2 MARKETING OPPORTUNITIES
Digital & Social Media
Marketing Objectives
SWOT Analysis
Blog & Content Marketing
Opportunities
Qualitative marketing
objective(s):
•
Increase the number of new
Baristas in Australia
Quantitative marketing
objective(s):
Increase the number of visitors
on website (traffic)
Strengths: International brand’s
name; High credibility; Proven
results; Social evidence(or
proofs?), Excellent testimonials,
very good interactivity with the
target audience, good
reputation.
Weaknesses: We do not have
enough manpower and then our
main target are Brazilians.
•
We do not have a social media
professional to improve our
audience (because of the short
budget)
Opportunities:
Threats:
•
Blog articles can encourage
people’s interest in exploring
the website better
understanding the advantage
of being a Barista.

© SOCIAL MEDIA COLLEGE
1.3 CONTENT AUDIT
Organisation Name:
Blog URL Content title / topic
Content
format(s)
Engagement
score
(1=low,
5=high)
Quality
score
(1=low,
5=high)
Baristaaustralia.com/bl
og
Shut up of the world
and listen to your
intuition.