Online 5 Where is the organisation located What geographies does the

Online 5 where is the organisation located what

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Online 5. Where is the organisation located? What geographies does the organisation operate in? In the main cities of Australia
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© SOCIAL MEDIA COLLEGE 1.2 MARKETING OPPORTUNITIES Digital & Social Media Marketing Objectives SWOT Analysis Blog & Content Marketing Opportunities Qualitative marketing objective(s): Increase the number of new Baristas in Australia Quantitative marketing objective(s): Increase the number of visitors on website (traffic) Strengths: International brand’s name; High credibility; Proven results; Social evidence(or proofs?), Excellent testimonials, very good interactivity with the target audience, good reputation. Weaknesses: We do not have enough manpower and then our main target are Brazilians. We do not have a social media professional to improve our audience (because of the short budget) Opportunities: Threats: Blog articles can encourage people’s interest in exploring the website better understanding the advantage of being a Barista.
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© SOCIAL MEDIA COLLEGE 1.3 CONTENT AUDIT Organisation Name: Blog URL Content title / topic Content format(s) Engagement score (1=low, 5=high) Quality score (1=low, 5=high) Baristaaustralia.com/bl og Shut up of the world and listen to your intuition.
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