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product line and service. The environmental factors. These consist of the climatic changes, environmental guidelines, reduction of waste among others. In the retail industry, there is a lot of pressure for the companies involved to reduce the costs of raw materials, introduce sustainable manufacturing, recycling of products, reduction of carbon footprint and not forgetting waste reduction. M&S launched Plan A, which is making the company one of the most sustainable retailers as of 2015. The aim of Plan A is to reduce carbon waste and package the waste by a significant amount. Moreover, it has been able to lessen the consumption of energy by approximately 28% in both their office and stores (Marksandspencer.com). SWOT AnalysisThe SWOT analysis include the strengths, weaknesses, opportunities and threats of a company. M &S’s strengths are high-quality products, focus on customer service, and it provides a conducive shopping environment for both employees and clients. Moreover, its brand is known across the globe. The company’s weaknesses are such as its increased reliance on providers from
Surname 4the UK while not considering the overseas suppliers who are cheaper; it has also failed to keep up to date with the changes in the industry, especially in the retail clothing market. Moreover, thecompany lacks a precise marketing strategy.The opportunities for the M&S firm comprise of rapid technological advancement, wherethe corporation must be upfront compared to their opponents, and it should also focus on the industry’s market segmentation especially through certain variables like the demographics and product diversity. Some of the potential threats affecting the company include competition from its opponents such as Top Shop, ASDA, and Zara among others. Besides, there is the maturity of the retail clothing market in UK. This implies that the customers are looking for other current and trending products. Lastly, the company’s global development has not been fruitful as expected.