A series of stages determined by a combination of age

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47. A series of stages determined by a combination of age, marital status, and the presence or absence of children is known as the: a. generation gap b. family life cycle c. maturation process d. segmentation cycle e. psychographic process ANS: B This described family life cycle. PTS: 1 REF: 121-122 OBJ: 08-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 48. Jane graduated from high school in 1978, is married, and has two teenaged children. Most of Jane’s friends from high school have children who have already graduated from college, gotten married, and some with grandchildren. Jane and her former classmates are at difference stages of the: PTS: 1 REF: 121-122 OBJ: 08-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer
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49. Evenflo makes baby-gates to keep toddlers off stairs. What demographic segmentation variable will Evenflo use to identify its target market? PTS: 1 REF: 121-122 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 50. Which of the following businesses would be most likely to use family life-cycle segmentation? PTS: 1 REF: 121-122 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 51. _____ segmentation is based on personality, motives, and lifestyle. a. Psychographic b. Demographic c. Benefit d. Family life cycle e. Character ANS: A The is the basis of psychographic segmentation. PTS: 1 REF: 122-123 OBJ: 08-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 52. All of the following are bases for psychographic segmentation EXCEPT: PTS: 1 REF: 122-123 OBJ: 08-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking, TB&E Model Strategy, A This magazine

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