That depends a good deal on where you want to get to

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“That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where..,” said Alice. “Then it doesn’t matter which way you go,” said the Cat. From Lewis Carroll’s Alice in Wonderland
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Purpose of Goals Legitimacy Mission Purpose Motivation/Direction Managers Employees Guidelines for Decision Making Budgeting & Planning Process Control Systems Evaluating Effectiveness Actual Performance versus Goal
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Hierarchy of Goals Strategic Goal Relates to “Mission” Purpose Strategic Intent Value to Stakeholders Operative Goals (Objectives) Quantifiable Level Rate
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Possible Strategic Goals Profitability? – Only a means to an end Productivity? – Good business practices Innovation? – YES, if goal is leadership Market Share? – DEFINITELY Social Responsibility? – Good business practice Employee Performance and Attitude? -- Ditto
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