One example is Brazils top cosmetics company Natura Cosmeticos SA whose

One example is brazils top cosmetics company natura

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drive at the car dealership to the stuffed biscuit the sales promoter offers at the grocery store. One example is “Brazil's top cosmetics company, Natura Cosmeticos S.A., whose competitive differential is the development of products based on the biodiversity of the Brazilian flora” (Antunes, 2014). The Natura 2018 free samples involve those people who work with the resale of the products and also those who are final consumers and want to know a little more about the product before making the purchase of it. To get one of the free sample the customer just have to make the registration when open on Natura's official website, blog or social media and see the available promotions. Normally, Natura free products come in smaller sizes. Coupon is “a promotional tool in the form of a document or electronic graphic that can be redeemed for a discount when purchasing goods or services. Coupons are generally issued by manufacturers or retailers to the consumer and may be distributed through direct mail, apps, social media or other marketing means. A coupon will feature a specific savings amount or other special offers to persuade consumers to purchase specific goods or services or to purchase from specific retailers.” (Hudson, 2017). Discount coupons are among the best-known strategies to attract new customers, however, they are also able to act on loyalty, for example, when a restaurant provides
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deals, the customer needs to keep an eye on the brand's platforms. One example of a company in Brazil that uses coupons is Telhanorte, “Telhanorte Ltda operates as a building material retailer. The company was founded in 1970 and is based in Sao Paulo, Brazil. Telhanorte Ltda operates as a subsidiary of Compagnie de Saint- Gobain S.A.” Retrieved from After the crisis in Brazil a couple years ago, the company Telhanorte created many coupons to keep their customers buying their products and because of the sucess of teh selling, they keep doing this type of promotion until nowadays. If anybody types Telhanorte coupons on google it is possible to find several websites with them available (more you buy, bigger the discount), one example is the website “A customer loyalty program is a program run by a company that offers benefits to frequent customers. Those benefits may be in the form of discounts, rebates, free products, or other
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