included with their invitation letter. Choice is greatly appreciated. Importantly, this negates the barrier of some participants about attending their GP’s for the check. I like to know that you do have options . I would feel more comfortable doing it at the GP. Knowing that I know him . (40-44) I like how if you can’t get an appointment at your GP or if somewhere is closer I can go there. (40-44) It is good that they have the breakdown of areas so you don’t have to search . (45-50) Right away I can see the one that is connected to my doctors .(45-50) If you wanted to get this done there is no reason not to as there are at least 5 choices there for me. (45-50) There is a variety . (45-50) An area for improvement would be to have a simple ‘key’ to identify the opening times of each venue and contact details where appropriate. Opening times would help . (45-50) Have a key on the guide so you know if one is 24hrs or 8-5 or open on weekends, have a key next to each of the, so you can see which is suitable for you. (45-50) Watch out: the image on the front cover received criticism for the following reasons: The image is male focused , thus females may feel excluded. The car analogy is too literal , thus it could be mistaken for a car insurance leaflet. Am I going to go under a bonnet of a car for a health check? It is dated; the male looks of ‘pensioner age’. This is off-putting to participants as most have a ‘youthful mind - set’, and indeed many of them nearer 40 have a ‘ youthful lifestyle ’, e.g. raising young children. Is it saying that we’re clapped out old bangers! The graphic image of the ‘cogs’ reiterates the mechanical look. They look like cogs; it reminds me of a car.
Page | 75 GP PRACTICE MATERIALS: BADGE & DESK CARD
Page | 76 These items were shown to all to gauge their reactions. It was apparent that they were ‘nice to haves’ and, although some did not feel they may notice them or be confident enough to ask for more details, they may spark a few participants to ask for more information about NHS Health Checks from GP receptionists or nurses. Showing these items did reveal a potential gateway into NHS Health Checks , as many females attend regular screenings and some males, but not all, visit their GP on a regular basis, primarily with their children. They maintained that whilst they were at the surgery the nurse or GP could simply mention that there is a FREE health check available for the over 40’s and invite them to make an appointment to have it done. The males, and a few females, who do not attend their GP on a regular basis maintain that their gateway into NHS Health Checks is via the facility of ‘dropping in’ to a pharmacy to have it done. This holds great appeal for people with busy lifestyles, e.g. mothers and those who work full-time and work shifts. The family focused imagery on the desk card was much preferred over the images of the car breakdown.
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- Fall '19
- Blood test, NHS Health