Week 13 integrated mktg comm and advertising

45 message theme if you can say just one thing what

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45 Message Theme If you can say just  ONE Thing, what is it? E.g., SBP will kill all of your bugs. 5
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46
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47 Boeri ski helmets will  keep your head safe. Wearing a Boeri helmet  while skiing is smart… or responsible.
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48 Message Theme Communication Objectives? For next Tuesday 3/9 Remember to ski and snowboard responsibly.  www.boeriusa.com It’s your head
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49 Araldite is a  very strong  adhesive.
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51 Support (Evidence) 6
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52 Developmental Research 7. Budget 9. Message 10. Media 8. Creative Idea 1. Target  Audience 5. Message  Theme 3. Objectives 6. Support 4. Key Benefit Creative Brief 2. Advertising Problem ü ü ü ü ü 11. Create ü 12. Assess Impact ü
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53 Percentage of Sales Competitive Parity All You Can Afford Objective and Tasks 7. Budget 7
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54 Creative Ideas Concepts that implement the advertising strategy so  that the message is attention getting and memorable. How you say it. The big idea. 8
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61 Approaches Show  the  benefit
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62 Voice over: Look!  We are  going to show you the  incredible… …bonding efficiency of  Super Glue 3.
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63 Sound: Stopwatch ticking.             VO: This sequence was        filmed without editing.
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64 Read the instructions.  Super Glue 3 also sticks rubber…plastic… china…in just a few seconds.
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