93.Top managers at Kendrick Construction want to increase the percentages of minorities and women in its ranks. The company began an active recruitment program with a local university and a special career development program. Kendrick has started a(n) ______ plan. A. reverse discriminationB. equalityC. civil rightsD. preferential treatmentE.affirmative actionAffirmative action focuses on achieving equality of opportunity within an organization. It tries to make up for past discrimination in employment by actively finding, hiring, and developing the talents of people from groups traditionally discriminated against. Steps include active recruitment, elimination of prejudicial questions in interviews, and establishment of minority hiring goals.
AACSB: AnalyticBlooms: ApplyKinicki - Chapter 09 #93Learning Objective: 09-02 To avoid exposure to legal liabilities; what areas of the law do I need to be aware of?Level of Difficulty: 3 HardTopic: The Legal Requirements of Human Resource Management