You may wish to use this template or develop a Gantt chartschedule using a

You may wish to use this template or develop a gantt

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that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. Paste here e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Market Research X X X X X Strategies X X X Relationships – internal and external networks X Product Development X X X Market Development X X X Marketing, Assessment No.1 Page 13 v1.1, Last updated on 22/08/2019 by MM
T-1.8.1 Segmentation of Target Markets X X X Build Customer Relationships X X X Collarborate wth Competitors X Niche & Trends X X X 5P's Marketing Mix X X X Other Competitive Advantages X X X Price X X X Product X X X Promotion X X X Place X X X Policy X X X Marketing Materials Audit X X X Website Technical Audit X X X Keyword and Key Phrase Research X X X Sales Pathways X X New Brand Name Development X X X New Corporate Logo X X X Creative Concept X X X X X X THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : It involves steps on how to make a product our customers will like. It is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and customers. Introduce the new range of high quality affordable clothing to the market Utilise current network of owners and introduce the product to the market Position the product as high quality but at affordable prices Marketing, Assessment No.1 Page 14 v1.1, Last updated on 22/08/2019 by MM
T-1.8.1 The quality of the products sold will be monitored closely to ensure the high quality image of the retail store and brand. A quality assessment will be conducted regularly by the owners to ensure that the clothes meet the requirements. Customers should make repurchase orders and recommend to their friends The products should be exclusive to you It should be of the highest quality in its segment The designs should be 100% unique. Privacy Act 1988 Price strategies : Introduce the children’s clothing at above the low-priced products to reflect the high quality value of the products. Provide pricing range that high quality clothing seekers will find affordable and attractive Potentially, price the products at lower than planned margins in order to encourage the purchase of the products as it increases exposure in the market Provide discounts to large buyers (i.e. several items) Separating based on categories and pricing them Competition-orientated pricing. We should do research on other brands which similar like us and compare their prices and then decide our price Pricing strategy helps to increase revenues. Reflects the values that we provide should be better than our competitors. It will enable us to reach the revenue and market share goals and maximise profits. Promotion strategies :

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