During the research design step of the marketing

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46. During the research design step of the marketing research process, researchers identify the type of data needed and: A. the statistical software to be
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used. B. the dates when data will be collected. C. the forum in which the data will be presented. D. the identities of research participants in the project. E. the type of research necessary to collect the data. 47. Victor's custom auctioneering service provides online auction selling assistance. Victor plans to conduct marketing research in order to determine which auction site is best for his customers. His next step is to: 48. Company sales invoices, Census data, and trade association statistics are examples of: 49. Commercial research firms like ACNielsen, J. D. Power, and Simmons Market Research Bureau are sources of: 50. Jalel is marketing manager for moderately well- known rock band. He wants to know more about industry trends including sales by different musical
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styles, online downloads, and concert attendance. Jalel will most likely use __________ to gather this type of data. A. focus groups B. observation C. syndicated data D. sales invoices E. census data 51. Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct: 52. A marketing research project often begins with a review of the relevant __________ data. 53. Joe is reviewing secondary data his company collected about seasonal variation in consumer spending. The advantages of using this data include that:
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54. Omar is responsible for marketing and marketing research for a mid-sized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research, "Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try and get his boss to change his mind? A. "We can try, but if it's wrong it's not my fault." B. "That's secondary data, and it may not be as timely, acc Our decisions may not be as good, and we'll run a huge C. "I'd rather not use any data at all than use secondary da D. "This is a matter of principle. I quit." E. "You should never use on any information from the Inte
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