Course Hero Logo

Maslow went further and explained that people would

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 9 - 11 out of 25 pages.

Maslow went further and explained that people would seek to satisfy thePhysiological (basic) needs first. That there is an automatic mechanism which exists sothat once the physiological needs are satisfied, the Safety and Security needsautomatically presents themselves to be satisfied and once the safety and securityneeds are satisfied, then the next layer of needs (love and affiliation) presentthemselves to be satisfied and so it goes up to Self-Actualisation Needs.Thus, a man who is homeless and sleeps in the street would not be keen on attendinga degree course (which is part of Self actualisation Needs) when he has no home togo to. Neither would a man who is extremely hungry be pre-occupied with securityissues, as his priority is getting food to eat.However, once the homeless man has food to eat, then his next worry is to satisfySafety and Security needs.Once a need has been satisfied, it is no longer a motivator, which means that there isa constant desire to satisfy the next layer of needs.Maslow believed that by helping staff to satisfy their needs, they would be motivatedon the job. If this is so, then managers should endeavour to know and understandtheir staff quite well to successfully apply the provisions of this theory.This point was emphasised by the example of a social worker who said that theapplications of this theory by his manager on him was very successful. The socialworker went on to explain what had happened. He was from a very caring andloving family where everybody was happy, friendly and kind to one another.However, some misunderstanding and family feud occurred that was tearing thefamily apart and which made him very unhappy at work. He wanted some time offat work to sort out the family problems but couldn’t because he had exhausted hisholidays.However, his manager noticed some seemingly unusual behaviour, so called him andasked if something was wrong that he could help with. The social worker explained tohis manager what had happened and that he was unable to take any time off work.On hearing that, the manager allowed him a week off, with pay, to sort out theproblems.The social worker said, “it was as if a very heavy load was taken off my back and Ipromised within me never to disappoint that manager again”. Basically he wasmotivated.It does not mean that managers should always allow staff off work with pay if a similarsituation arises, but the key point is that this manager was able to identify thatsomething was wrong and helped the member of staff to tackle the problem.
We have textbook solutions for you!
/Consumer-Behavior-7th-Edition-9781305507272-756/
The document you are viewing contains questions related to this textbook.
Chapter 2 / Exercise 8
Consumer Behavior
Hoyer/MacInnis
Expert Verified
©This material is the Copyright of Trans-Atlantic College, London10As the social worker later said “I just wanted some time off work; I was not expectingto be paid”.However, there are criticisms of Maslow Theory namely:a)That the theory - though good as all individuals would want to satisfy thebottom two needs first before others - is too straight jacketed. One area wherethere can be a reverse is people trying to satisfy Ego and Self-esteem needsbefore those of Love and Affiliation.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 25 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
N/A
Tags
The Land, Trans Atlantic College
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Consumer Behavior
The document you are viewing contains questions related to this textbook.
Chapter 2 / Exercise 8
Consumer Behavior
Hoyer/MacInnis
Expert Verified

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture