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Corporate can monitor the business from a variety of aspects to maintain the servers and the data contained on them. The administrative duties is distributed and documented on a single network that is accessible to many satellite locations. For example, the introduction of a new flavor as in Berry Nutty Banana is communicated using the intranet. Corporate can gather all necessary material and have available ready to download for franchisees, distribution center managers, and corporate administrative support. This has proved a useful and successful marketing tool to retain loyal customers and monitor the progress of the program.b. Evaluation ProcessThe Evaluating Process franchisees can feel at ease knowing they are a mouse click or phone call away from preventing a possible problem in the supply chain. Evaluating business opportunities and marketing strategies are also available on the corporate intranet. All users as part of the training process will learn to properly input and upload pertinent data. Without this, queries are unsuccessful. Managers and owners are responsible for uploading information such as daily sales, and inventory. Corporate users are responsible for evaluating process and supporting existing strategies while forming new ideas for future opportunities. The evaluation process is only as good as the up-to-the-minute monitoring process. The most effective and efficient manner is to have a central web-based corporate intranet (Perreault, Cannon, and McCarthy, 2009).c. Performance Objectives (Quantifiable Elements)Performance Object the effectiveness of Baskin Robbins market plan, the company must research past numbers, growth over the past years within the various markets, the size of prospective customers, and especially previous innovative products that were introduced into the market. By recognizing these elements and determining the amount of growth in the gross revenues, then Baskin Robbins will be able to set and accomplish reasonable percentage growths for the upcoming years Monitoring the
effectiveness includes scheduling meetings on a regular basis to review the progress in both costs and sales. Baskin Robbins must observe their marketing objectives, because if you have too many, then this isn’t necessarily quantifiable, resulting in goals that aren’t either reasonable or reachable. Controlling the effectiveness of Baskin Robbins marketing plan is evident, especially if Baskin Robbins is viewing current trends in revenue and profit, and viewing steady, current incremental improvement. Instead adjust to the current trends and make necessary, adequate changes. Baskin Robbins changes of adjusting the timing, budgets, or tasks should be done with organization. What changes Baskin Robbins makes should be kept with proper documentation.