Aacsb analytic blooms remember difficulty level 1

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Principles of Information Systems
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Chapter 7 / Exercise 4
Principles of Information Systems
Reynolds/Stair
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AACSB: AnalyticBlooms: RememberDifficulty Level: 1 EasyLearning Objective: 09-06 Marketing's contribution to the growth and development of a country's economyTopic: Marketing in a Developing Country
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Principles of Information Systems
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Chapter 7 / Exercise 4
Principles of Information Systems
Reynolds/Stair
Expert Verified
68.The marketing process in the U.S between 1885 to 1914 mainly focused on _____. A. mass distributionB. self-sufficiencyC.mass productionD. surplus commodity productE. commercial-transitionAccording to the evolution of the marketing process, between 1885 to 1914, the marketing process in the U.S. is said to be characterized by mass production. In thisstage, the marketing functions performed are demand creation and physical distribution. Refer to Exhibit 9.4-Evolution of the Marketing Process.AACSB: AnalyticBlooms: RememberDifficulty Level: 1 EasyLearning Objective: 09-06 Marketing's contribution to the growth and development of a country's economyTopic: Marketing in a Developing Country
69.Which of the following substages best characterizes the United States today with respect to the evolution of the marketing process? A. Mass productionB. Commercial-transitionC. Self-sufficiencyD. Surplus commodity productE.Mass distributionThe marketing process in the U.S. today is said to be characterized by mass distribution. The marketing functions which take place at this stage are demand creation, physical distribution, market information, and market and product planning, development. Refer to Exhibit 9.4-Evolution of the Marketing Process.AACSB: AnalyticBlooms: RememberDifficulty Level: 1 EasyLearning Objective: 09-06 Marketing's contribution to the growth and development of a country's economyTopic: Marketing in a Developing Country
70.Estimating market potential in less-developed countries involves additional challenges, but most of the difficulty arises from the _____. A.coexistence of three distinct kinds of markets in eachcountry B. dependence of the markets on the industrialized sectors C. lower wage rates of the workforce D. high fluctuation in the currency rate E. higher concentration of population residing in the urban areas Estimating market potential in less-developed countries involves additional challenges. Most of the difficulty arises from the coexistence of three distinct kinds of markets in each country: (1) the traditional rural/agricultural sector, (2) the modern urban/high-income sector, and (3) the often very large transitional sector usually represented by low-income urban slums. AACSB: AnalyticBlooms: UnderstandDifficulty Level: 2 MediumLearning Objective: 09-06 Marketing's contribution to the growth and development of a country's economyTopic: Marketing in a Developing Country71.The transitional sector differs from the modern urban sector in that the transitional sector: A. is an exclusively agriculture-oriented sector.

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