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Objective independently reported from such sources as

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Objective (independently reported from such sources as companyreports) and subjective (self-reported by managers) performancemeasures are used to assess performance.There is no unequivocal answer as to which measures to use andwhat value-adding contribution marketing makes to both profit-oriented and not-for-profit organisations.
The changing marketing landscapeThe growth of not-for-profit marketingNot-for-profit marketing is a kind of marketing that is practised by avariety of organisations whose aim is to make surpluses so as tocontinue their operations, but that do not seek to make profits forshareholders.
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The changing marketing landscapeRapid globalisationGeographical and cultural distances have shrunk with the advent ofsuch technological advances as:Jet airlinersTelephone linksDigital satellite-television broadcastingInternet email and instant messagingSocial networkingInternet-capable smartphonesVideo-over-IP phone services
The changing marketing landscapeRapid globalisationTechnological advances have allowed companies to expandsignificantly their geographical market coverage, purchasing andmanufacturing. The result is a vastly more complex marketingenvironment for both companies and consumers.Sustainable marketing: The call for moreenvironmental and social responsibilityToday’s marketing environment obligates companies to takeresponsibility for the social and environmental impact of theiractions.Corporate ethics have become an important matter in almost everybusiness arena, from the corporate boardroom to the business-school classroom.
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If thequantityproducedincreases,Liz's averagefixed cost willincrease.An increase inmarginal costcan only becaused bychanges invariable cost.The averagetotal costcurve willintersect theminimum ofthe averagevariable costcurve.Liz produces lemonade in a perfectly competitive market. Her only fixed cost isWhich of the following statements arefalse:
m.hume@business.uq.edu.auWEEK2
Lecture 2Strategic Planning andthe planning process
Library tutorialGayle CrooksWill be available on BB
Learning objectives541.Explain strategic planning and how itrelates to the organisation’s mission,objectives, and goals

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Term
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Marketing, American Marketing Association

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