It is possible that this aspect of the social skill model of generalized

It is possible that this aspect of the social skill

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It is possible that this aspect of the social skill model of generalized problematic Internet use is relevant to the use of Facebook. While more in-depth research is required to support this theory, it is plausible that lonely or socially anxious individuals may feel more connected with others when checking the News Feed for recent updates, or when receiving messages or comments from friends. If so, this may lead such users to check the site frequently, in order to attain the negative reinforcement of mood alteration (Caplan, 2010). This feature may have encouraged some Facebook users to spend more time on the site for social purposes, such as chatting with their friends and family. Furthermore, Alhabash, Park, Kononova, Chiang and Wise (2012) reported that Facebook intensity was predicted by the desire to share personal information via status updates. Chat and status updates may be associated with heavy Facebook use. One potential explanation for this trend is that the use of these applications increases the chance of receiving comments and messages from other users. For
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16 some individuals, such as those who are lonely, receiving this type of feedback could provide relief from feelings of social isolation and reinforce the use of these applications. In support of this, Yang and Brown (2013) reported that the use of status updates was associated with higher levels of loneliness, while Teppers et al. (2014) found that lonely adolescents were more likely to use the socially interactive applications of Facebook than non-lonely adolescents. Given that online addictions researchers have previously pointed to a link between heavy Internet usage and addiction (e.g., Tonioni et al., 2012). In fact, many scholars have used the term “excessive Internet use” interchangeably with the term Internet addiction. There are many non-problematic internet behaviors that would involve extended periods of time online, such as study or work-related research. However, while not all people who spend large amounts of time on Facebook per day are necessarily addicted, due to the role that deficient self-regulation is thought to play, it makes sense that Facebook addicts would generally be heavy users. Two of the studies listed in Table 2 reported that higher levels of Facebook use were linked to Facebook addiction (Hong etal.,2014; Koc &Gulyagci, 2013). As Facebook is an application of the Internet, it could be argued that the manifestation of Facebook addiction would have more in common with Internet addiction than it does with other forms of addiction. In support of this claim, Caplan (2010) argues that
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17 preference for online communication is the key factor associated with the development of problematic use of online forms of communication. Given that Lee et al. (2012) found this factor was also relevant to Facebook addiction, it seems that preference for online social interaction is a factor worth including in a measure of Facebook addiction.
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