Which outcome of marketing strategy produces the

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62. Which outcome of marketing strategy produces the revenue necessary for the firm to continue in business? A. customer satisfaction B. product position C. consumption D. social welfare E. sales and profits 63. John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John's satisfaction is based on the distinction between _____. 64. _____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being. 65. Bob and his friends go out every weekend and drink
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until they get drunk. Then they drive home in that condition. Which type of consumption does this represent? 66. Which of the following is a societal outcome of marketing strategy and consumer behavior? A. sale s B. need satisfaction C. social welfare D. customer satisfaction E. product position 67. Which of the following is NOT a societal outcome of marketing strategy and consumer behavior? 68. Which is NOT a step in the consumer's decision process?
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69. Which of the following is an internal influence on consumer behavior? 70. Which is NOT an external influence on consumer behavior? A. cultu re B. family C. social status D. perception E. marketing activities 71. Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?
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  • Fall '12
  • Pantel
  • Marketing, d., B., c., E., uct

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