The Michelle Obama Campaign.edited.docx

As of recently however the obesity rates in more than

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in. As of recently, however, the obesity rates in more than 31 states in America have witnessed a substantial decline in the obesity rates. This is attributed to the fact that, the media, relevant stakeholders and the government is in support of nutrition programs for women, infants, and young persons as well. Many of the obese children have low self-esteem and low self-confidence
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THE MICHELLE OBAMA CAMPAIGN 4 because of their obesity. It’s a menace which affects the mental, physical and psychological status of the affected individuals. It is considered accurate that being overweight undermines and restricts the physical activities of the children in America. Obesity is most often associated with severe health risk for instance chronic disease. It’s not a fun fact being obese, and this is because it constrains the capability of the body to fight off infection. Cardiovascular health problems, blood pressure elevated, asthma, and type 2 diabetes are just but a few of the chronic ailments associated with obesity (Skinner et al., 2018). The data from the Center for Disease Prevention Control reveals that almost 5.5% of girls and 7.3% of boys are incredibly obese and this is in the case of the research conducted among the children in the U.S (CDC, 2017). The figures which indicate the obesity rates are quite disheartening and this makes the government, caregivers, parents and even doctors responsible for establishing nutrition programs and support which would destabilize the obesity rates from increasing any further. Propaganda techniques and persuasive strategies are the most effective tools which can be used to fight off the obesity menace in America. Propaganda techniques, therefore, will come in handy in trying to explain whether the anti-obesity campaign by Michelle Obama was active or if it was not. There are essential propaganda techniques which include the bandwagon, loaded words, testimonial, name calling, everyday folks, snob appeal, misuse of statistics and transfer. Propaganda techniques are useful communication tools which try to convince people into believing what the propagandists claim (Morrow, 2018). Governments, media houses, politicians, organizations and even ordinary citizens at some point have used propaganda to pass across their claim or argument.
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THE MICHELLE OBAMA CAMPAIGN 5 The Ideology and Purpose of the Propaganda Campaign The aim of any campaign be it political, or social is to feed the audience with a comprehensive conceptual framework for dealing with political and social realities in any given country to (Jowett & O’Donnell, 2015). The CDC affirms that the propaganda techniques they used aimed to reduce the number of obese cases and to reduce the deaths and diseases associated with a person being overweight. The propaganda campaign was also aimed at educating people about the many types of ailments that emerge as a result of obesity. The attack also targeted minority groups and the most vulnerable people from low-income families. As a result of the
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