Sap the worlds largest business software company has

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40. SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of: a. the 80/20 rule b. Maslow's hierarchy of needs c. the marketing concept d. the sales orientation philosophy e. the societal concept ANS: C The marketing concept justifies a company's existence by its ability to satisfy customers. PTS: 1 REF: 5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 41. When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet, he gathered up materials totaling almost $70. One his way to checkout, an employee asked him what was he trying to fix. After some discussion, the employee convinced the homeowner that a $5.99 re- placement part would fix the problem better than the materials he thought he needed and with less trouble. This sort of discussion between employees and customers is commonplace at The Home De- pot and indicates the retail store has a(n) _____ orientation. PTS: 1 REF: 5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 42. At the Container Store every employee is trained to serve customers. Full time salespeople receive 240 hours of training. The Container Store works to hire people who are self-motivated and have a passion for customer service. The Container Store has a(n) _____ orientation. PTS: 1 REF: 5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 43. A company that wants to implement a market orientation would need to:
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44. An organization with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long- term best interests. a. sales orientation b. market orientation c. ethical business mission d. focused target market strategy e. societal orientation ANS: E The societal marketing concept extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.
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