Sethuraman R Cole C 1997 Why do consumers play more for national brands than

Sethuraman r cole c 1997 why do consumers play more

This preview shows page 30 - 31 out of 31 pages.

Sethuraman, R., & Cole, C. (1997). Why do consumers play more for national brands than for store brands? (MSI Working paper No. 97-126). Cambridge, MA: Marketing Science Institute. Sevier, R. A., & Sickler, E. (2004). Is image still everything (Stamats White Paper 14). Retrieved from Shah, A. (2012, September). India’s business schools get tough lesson in supply and demand . Reuters. Retrieved from - business-schools-idINDEE88900W20120910 Shayon, S. (2012, April 24). Wharton brand refresh isn’t just academic . Brand Channel. Retrieved from Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: A financial approach. Marketing Science , 12 , 28–52. 202 A. Aggarwal Sharma et al. Downloaded by [Sapna Popli] at 08:08 20 December 2013
Image of page 30

Subscribe to view the full document.

Sinha, D. P. (2006). Management education in India: Perspectives and challenges . Hyderabad, India: ICFAI University Press. ISBN: 9788178812793. Sudarshan, K. (2011). Input quality matters – Brand IIM. Indian Management , 50 (5), 78–82. Teas, K., & Grapentine, T. (1996). Demystifying brand equity. Marketing Research , 8 (2), 24–30. The Week . (2011, November). Best B schools: The Week-MaRS national survey, p. 55. Topor, B. (2005). Branding higher education. Marketing Higher Education Newsletter , XV (2), 15–18. Yavas, U., & Shemwell, D. J. (1996). Graphical representation of university image: A correspon- dence analysis. Journal of Marketing for Higher Education , 7 (2), 75–84. Yesodharan, D. (2004, January 7). Is the IIM brand losing sheen? Economic Times , p. 7. Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing , 52 , 2–22. Journal of Marketing For Higher Education 203 Downloaded by [Sapna Popli] at 08:08 20 December 2013
Image of page 31
  • Spring '17

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes