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. It was written to provide material for class discussion. The authors do not intend to illustrate eithereffective or ineffective handling of a managerial situation. The authors may have disguised certain names and otheridentifying information to protect confidentiality.__________________________________________________________________________________
Page 2__________________________________________________________________________________________escape political, economic and other challenges.Immigrants from other countries such as India aswell as Malays from the region were also going to Singapore to seek a better life. The increasingnumber of migrants, together with the British presence and the continuous influx of an assortment oftraders from across Europe, Middle East and Asia (most notable of which were the Arabs, Armeniansand Jews who proceeded to settle down in Singapore), steadily transformed Singapore into a colourfulmulti-ethnic society.Given the rapid increase in trade and the accompanying growth in population, Chiang and Foodecided that Singapore offered them an invaluable opportunity to be part of a society thataccommodated migrants of all races to set up home and to eke out a living through their craft ofcustom shirt-making.They also saw the westernised culture of Singapore as a boon to their businessof making western-styled shirts.In 1935, after the birth of their second son, the couple migrated toSingapore andset up a tailor’s shopin the commercial district on Hill Street1, which was frequentedby the colonial European settlers. They subsequently relocated to one of the many shophouses liningSelegie Road, which attracted a more racially diverse crowd.In Singapore, Chiang went by the aliasChiang Yick Ching, the initials of which contributed to thecompany’sname at that time, CYC Shanghai Shirt Company.The word ‘Shanghai’ in the company’sname was a reference to the hometown of both Chiang and Foo. It also imbued a certain sense ofstylish chic as Shanghai was then a major commercial and fashion capital of the East.As migrants,both Chiang and Foo continued to work late into the night, with Foo working till she fell asleep at hersewing machine and simply picking up where her treadle left off the next morning.They werebuilding up a reputation as one of the better quality custom shirt makers in Singapore.However, just as the business started to thrive, Chiang passed away in the 1940s.The widowed Foohad to take over the running of the shop and at the same time, provide and care for her two youngsons.Foo soldiered on, producing custom-made shirts, never deviating from her philosophy of hardwork, quality and customer satisfaction.Mrs. Fong remembered her grandmother, Foo, as meticulousin her work and a perfectionist: "My grandmother was forceful, very demanding, very resourcefulShe was personally involved in every shirt." Under Foo, CYC focused on creating value for itscustomers through high quality fabrics, perfect fit and detailed workmanship.The reputation of CYCgrew in the 1950s and 1960s, with its customers being the movers and shakers in the business world

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Term
Spring
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Business

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