Task 2: Support and Guide Innovation in a Team Environment 1.Review the scenario for the case study organisation you selected in Assessment Task 1. 2.Work with the same team as in Assessment Task 1. Gabrielle MendesRoberto Di SimoneLidiane Bachega3.Reflect on the idea or topic you raised in Assessment Task 1 to research further and discuss in an upcoming meeting.Topicraised in Assessment 1: Cappuccino CafeLoyalty cards buy 9 get 1 free coffee or gelatoMeeting MinutesShould we put the clients name on the card?How long should we give the loyalty cards ?Should we add food on the loyalty card?Request feedback from the counter when the last free coffee is given.4.Researchthe idea or topic. Reflect on and refine your innovative idea.oResearch Loyalt cards of coffee What to consider when implementing a loyalty programThe best customer loyalty programs for small businesses are cost effective, efficient and simple to implement and manage. Customer-wise, they should offer some kind of reward or incentive and be easy to use.Before you implement a loyalty program, consider the nature and pace of your cafe and offering, your clientele and what your key objectives are in introducing one. Visit other cafes, talk to business owners and ask your regular customers about what they would like to receive from a loyalty program. Explore what loyalty programs are available on the market or as part of your current Point of Sale (POS) suite of services. It’s also important that the incentives offered to customers are appealing
enough to them, but cost efficient enough for your business to ensure a return on investment.Make it worthwhileA customer loyalty program will only deliver long term value if you commit to it. Market it in-store, on your business website and social media properties. Email customers with member profiles special offers and deals to entice and reward them. Encourage staff to ask every customer if they are members – then sign up those thataren’t and process the transactions of those that are.Reflect on and refine your innovative ideaOffer the card for every single customers even them doesn’t order coffee or gelato at moment. That will push the customers to get coffee at Cappuccino Coffee.5.Plan how you will present and discuss the idea to your team in a team meeting.Plan an activity (such as brainstorming, mind mapping, 5-whys, force field analysis, etc.) that will help you explore, develop and refine the idea with your team. 5-whys 5 Whys is an iterative interrogative technique used to explore thecause-and-effect relationships underlying a particular problem.The primary goal of the technique is to determine the root cause of adefect or problem by repeating the question "Why?" Each questionforms the basis of the next question. The "5" in the name derivesfrom an empirical observation on the number of iterations typicallyrequired to resolve the problem.