On the other hand interactive media should receive

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invest all their focus and continue to allot all their time on. On the other hand, interactive media should receive the lowest amount of priority, maybe even get rid of it all together. 5. Does Walt Industry Attractiveness 8.55 7.40 6.85 6.75 2.85 8.55 High 7.40 6.50 6.45 Medium 3.50 Low Strong Average Weak Competitive Strength / Market Position Studio Entertainment Parks and Resorts Media Network Interactive Media Customer Products
Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? They are really seem to be a good fit strategically for Disney. We believe that because of Interactive Media being such a loss that it is a good thought process but not very successful. There could be good that comes out Interactive Media if they continue to figure out the competitors and the strategy in that industry. Another one they seem to be doing about average in is Consumer Products. If it wasn’t for the Media Network and parks and resorts they probably would be able to have those products. Because Disney has such an influence in television media, they are able to advertise all about their parks, studios, movies, and any other entertainment. The success of Disney in each of the 5 industries will continue to build on their strengths. The leverage that Disney has in branding is at an all-time high. This is where they are extremely successful. Costs have dimensioned mostly because it has started so long ago. They continue to generate returns in each element. Most of their costs came from the development of their characters. Again going back to their strategy about technology they are gaining in that department. Walt-Disney are behind in the status quo, but as long as they continue to break down the barriers and continue to catch up, they will most likely take over their competitors. 6. What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 2010-2011? What is your assessment of the relative contribution of the Disney SBUs to the financial strength of Disney, based on the 2011 fiscal year financial data? Compared to 2010, 2011 did quite a bit better. Walt-Disney increased its net income by 1 million and working capital increased by 400 thousand. The company even lowered their debt-to-equity. Overall the company did pretty well compared to the previous year. The biggest positive is they decreased their inventory turnover.

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