39. Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. a. exchange b. marketing c. management d. production e. customer relationship management 40. Which of the following is a comprehensive and systematic analysis of a company's environment, objectives, strategies, and activities that is conducted by an outside and objective party? 41. Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships? 42. Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.
43. Bob and Phyllis Cords own two retail stores, one in Madoc and one in Belleville. Though the towns are only 40 kilometres apart, the consumers at both stores are very different demographically. Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups. This is an example of a. local marketing. b. psychographic segmentation. c. clustering. d. mass customization. e. intermarketing. 44. Instead of focusing on managing individual purchases, a seller should focus on managing the ________.
45. Refer to the scenario below to answer the question that follows. A-1 Stampings, Inc., produces 14 metal stampings for the automotive industry. Due to industry design changes, for the next model year, six of those stampings will require a slight change: two will have an extra hole punched through the side, two will require an extra plating process, and two will require an additional weld operation. In the meantime, the purchasing agent Richard Koehl has been asked to reduce the number of A-1's steel suppliers in an effort to cut costs. After obtaining updated price quotations and steel samples from his current suppliers, Richard faced a dilemma. Until now, he had selected his suppliers based on quality and price, but a major consideration had been the type of steel required and the specialized production processes of his respective suppliers. Not all of A-1's suppliers could produce the exact grades of steel needed; some suppliers were better at producing certain types of steel than others. Richard contacted several employees at A-1 who had worked with the various types of steel in the past. The quality control manager and line inspector, for example, could help to determine which suppliers had the capabilities of producing specific types of steel. The
- Spring '15
- Marketing, new-product development, mature consumers