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Yes No(Please circle)Has sufficient evidence and information been provided by the learner for the activity?Yes No(Please circle)CommentsProvide your comments here:The learner’s performance was:Not yet satisfactorySatisfactoryIf not yet satisfactory, date for reassessment:61HA_SITXCCS007_ Learner WorkbookV2.0_7Dec2107
Feedback to learner:Learner’s signatureS.lamaAssessor’s signatureActivity 4DEstimated Time20 MinutesObjectiveTo provide you with an opportunity to provide tailored products and services based on customer profile.How are customers segmented into groups by your organisation for the purpose of targeted marketing? You may be able to view these segmentations(e.g. through mail shot groups) or use your general knowledge of how your organisation markets to its consumers.the process can help you do the following:Avoid head-on competition with other firms trying to capture the same customers.Develop new offerings and expand profitable brands and products lines.Remarket older, less-profitable products and brands.Identify early adopters.Redistribute money and sales efforts to focus on your most profitable customers.Retain “at-risk” customers in danger of defecting to you competitorAsides from targeted marketing, how else might an organisation use its customers’ data to provide tailored products and services?Companies are creating and collecting dataat an accelerated rate, and more and more they are connecting data sources together. Data that could only be integrated by an IT-sanctioned team a few years ago can now be accessed and combined in minutes using self-service tools. With a complete digital picture of customers and by using predictive analytics, the CMO is in a position to redefineseveral key marketing activities and put their company in the lead.62HA_SITXCCS007_ Learner WorkbookV2.0_7Dec2107
Activity 4D checklist – for assessorThis should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for theactivity or if reassessment is required.Learner’s nameSunita LamaAssessor’s nameKabir ZamanUnit of Competence(Code and Title)SITXCCS007Date(s) of assessmentHas the activity been answered and performed fully, as required to assess the competency of the learner?Yes No(Please circle)Has sufficient evidence and information been provided by the learner for the activity?Yes No(Please circle)CommentsProvide your comments here:The learner’s performance was:Not yet satisfactorySatisfactoryIf not yet satisfactory, date for reassessment:Feedback to learner:Learner’s signatureS.lamaAssessor’s signature63HA_SITXCCS007_ Learner WorkbookV2.0_7Dec2107
Assessment TASK 2 & 3Summative AssessmentsThe summative assessments are the major activities designed to assess your skills, knowledge and performance, as required to show competency in this unit. These activities should be completed after finishing the Learner Guide. You should complete these as stated below and as instructed by