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Humphrey asked American’s “What has Nixon done for you?” While the man in the ad ponderedon reasons, the viewer immediately recognizes his attempt to weaken Nixon’s morale. Needless to say, Humphrey approached the election in a far more aggressive tone than Nixon. A third and significantly less popular party emerged during this election as well. Wallace represented the Independent Party and briefly spoke about ensuring safety. The two gentlemen were only slight competition for Nixon and the Republicans when they took the lead in both electoral and state votes. The most recent election, 2012, certainly dramatized global issues in both Republican Obama and Democrat Romney’s parties. In addition, the brutality with which they campaigned was undoubtedly higher than that of mid-20thcentury. Every ad was geared towards bashing the opponent which made it difficult to recall the initial purpose of the commercial. Then again, it seemed that both Obama and Romney focused solely on misrepresenting their competitor. Obama even went so far as to poll random bystanders after revealing what appeared to be private
footage of Romney. Such competitiveness proved beneficial when Obama took the 2012 presidency.All in all, the timeline of presidential campaigning evolved into a different kind of playing field. For instance, the jingles found in the 1952 campaign commercials would never appear in 2012. As time progressed, candidates became more concerned with recognizing faults in their opponent rather than proposing solutions to domestic and foreign issues. Personally, I find the current campaigning strategy unsettling. Superiority should not be the result of falsified advertisement. I can only imagine how intense future elections will be.