Mega corporation it also demonstrates or rather

mega-corporation, it also demonstrates (or rather, simulates) the openness, tolerance and freedoms of
the consumer capitalist system
” (Pawlett, 2016: 33-34). Thus, these
oppositional challenges to commodification end
up lauding the virtuous nature of commodification
by proving a tolerance that is so complete that it can literally tolerate advocacies of
its demise.
Most criticism begins at the wrong place by placing their challenge in the domain of the real .
For
Baudrillard,
an unreal system is incapable of receiving a real death and thus our strategy must be a
weaponization of simulations that stage its symbolic downfall . This is why the previously mentioned
principal of reversibility is of the utmost importance ; even when one injects meaning that is toxic to
the system’s vitality, it will be consumed and exchanged like any other piece of information that is
offered .
Since the power of models that completely envelope reality derives from their excess of information, the ability to know everything in advance, they are
vulnerable to paradox and irreconcilable confusion.
Over identification with the voracious consumption of info rmation and
the overproduction of meaning can therefore reverse its strength against itself ,
“[…] like a much larger opponent being
thrown by the momentum of their own weight in martial arts” (Pawlett, 2016: 33-34).
One can imagine , for example, a society taking
the messages of Red Bull commercials far too seriously and consuming the beverage to the point of
widespread intestinal dysfunction – a self-demonstrating critique of the culture of productivity.
As the entire
system of symbolic exchange is a mere illusion, even a small act of deceit has the potential to cause its downfall.
This is not to say that we should
accelerate the proliferation of grotesque images like those of Abu Ghraib
, quite the opposite,
such a strategy
would create obscene violence
and fail to stake a true virtual challenge of the system.
Rather, we should view those
examples as demonstrations that even what initially appears impossible or destabilizing to exchange, will
indeed be exchanged. Therefore, Baudrillard’s solution is contained within the science of imaginary
solutions coined as Pataphysics; “Pataphysicians fight reality […]” not by confronting it, but by “[…]
creating illusion and deceit
” (Strehle, 2014).
To avoid the trap of succumbing to a will to truth that landed us
here in the first place, we must instead be radical enough to subvert reality by playing with simulations
.
Despite traditional assumptions,
the purpose of radical thought should not be to
“[…]
recognize and analyze reality,
instead it must deny and contradict its hegemony
. It has to create illusion and establish a power of seduction that makes one lose the
path of reality” (Strehle, 2014). This is comparable to a fishing lure, which takes advantage of the hunger and curiosity of fish to lead them astray from their normal