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Mega corporation it also demonstrates or rather

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mega-corporation,italsodemonstrates(or rather, simulates)theopenness,toleranceand freedomsofthe consumer capitalist system(Pawlett, 2016: 33-34). Thus, theseoppositional challenges to commodification endup lauding the virtuous nature of commodificationby proving a tolerance that is so complete that it can literally tolerate advocacies ofits demise.Mostcriticism begins at the wrong place by placingtheirchallenge in the domain of the real.ForBaudrillard,an unreal system is incapable of receiving a real deathand thusour strategy must be aweaponization of simulations that stage its symbolic downfall.This is why the previously mentionedprincipal ofreversibility is of the utmost importance; even whenone injects meaning that is toxictothe system’s vitality,it will be consumed and exchanged like any other piece of informationthat isoffered.Since the power of models that completely envelope reality derives from their excess of information, the ability to know everything in advance, they arevulnerable to paradox and irreconcilable confusion.Over identification withthe voracious consumption ofinformation andthe overproduction of meaningcanthereforereverseitsstrength against itself,“[…] like a much larger opponent beingthrown by the momentum of their own weight in martial arts” (Pawlett, 2016: 33-34).One canimagine, for example,a society takingthe messages of Red Bull commercialsfartoo seriouslyand consuming the beverageto the point ofwidespread intestinal dysfunction– a self-demonstrating critique of the culture of productivity.As the entiresystem of symbolic exchange is a mere illusion, even a small act of deceit has the potential to cause its downfall.This is not to say that we shouldaccelerate the proliferation of grotesque imageslike those of Abu Ghraib, quite the opposite,such a strategywould create obscene violenceand fail to stake a true virtual challenge of the system.Rather, we should view thoseexamples as demonstrations that even what initially appears impossible or destabilizing to exchange, willindeed be exchanged. Therefore, Baudrillard’ssolution iscontained within the science of imaginarysolutions coined as Pataphysics; “Pataphysicians fight reality […]” not by confronting it, but by “[…]creating illusion and deceit” (Strehle, 2014).To avoid the trap ofsuccumbing toa will to truththat landed ushere in the first place,we mustinstead be radical enough tosubvert realityby playing with simulations.Despite traditional assumptions,the purpose of radical thought should not be to“[…]recognize and analyze reality,instead it must denyand contradict its hegemony. It has to create illusion and establish a power of seduction that makes one lose thepath of reality” (Strehle, 2014). This is comparable to a fishing lure, which takes advantage of the hunger and curiosity of fish to lead them astray from their normal

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Term
Fall
Professor
Susanne Eckert
Tags
Political Philosophy, Jean Baudrillard

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