trusted team's judgments about things after an exhausting debate. Therefore, assigning resources to the project and agreeing on relevant reporting protocols with the relevant managers has enabled Apple to reduce the number of projects to which resources have been distributed. They also appeared to delegate responsibilities and undoubtedly had rigorous accountability processes. They probably had a flat management structure, removing previous bureaucracy. One thing cannot be denied that Apple has always been able to recognize errors and so has benefited from a number of factors in recognizing
where changes were needed. They recognized the shortcomings of the previous bureaucracy that hampered decision making and innovation. Its success in delivering change has benefited from excellent market insight with strong technology fundamentals and control over product quality from extensive product testing and testing. All decision making is agile and strategies that lead them to develop a change management strategy. Apple also knows how to create a mood of expectation around the launch of its new products, getting a lot of media repercussions. Months before a model is launched, experts begin to speculate what progress it will make, thus fueling the curiosity and desire of consumers. However, we do not know how Apple developed this change management strategy, and we suggest that there is a strong view of future user needs, a strong track record of product invention and new technology environments with a view to always controlling user access such as integrating the device, portal, distribution points and cloud, as well as quality review processes. A well-proven, controlled, and resourceful process, enabled by an extreme focus on some simple but quality product suites, is what Apple implements in your business and aims for an unprecedented, commercial, and branded market. It is an icon of product development and innovation, becoming unique and much sought after. Apple's results always confirm its strategy. The investment in innovation, allow for simplified creativity, worked and it worked. The creative genius of the company has always been its trademark. In addition, a job company also has other dimensions. Focusing the business and segmenting was strategic, allowing a concentration of its energy in a specific target market. Today a company employs more than 20,000 people worldwide, operates from 180 points of view from all continents, and shows who invests in creativity and innovation while maintaining its organizational philosophy, as it has already become a priceless and proven well-being competitiveness rival. The maxim: do some well-done things to sell well as a glove for a new Apple. Simplicity and creativity set the tone for this new scenario. Even for Jobs, who says creativity is simply “connecting things”.
Part B – Written or Oral Questions 1. Define change management. (3 marks) Change management is managing change programs needed by organizations, covering identifying the need for change. Define and
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