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19. Which of the following is an example of quantitative research study?20. Which of the following is an objective of descriptive research design?21. Which of the following is a benefit of a computer –administered surveys?22. Mixed mode surveys are easy to administer because they are more convenient for the survey respondents and are not as complex as other forms of quantitative data collection methods?23. Which of the following is not an example of marketing research?24. Marketing research tends to focus on;25. Which of the following is a characteristic of exploratory data?
26. If your research plan and objective requires a large sample size and fast data tabulation, what type of data collection method would you most likely recommend?27. Which of the following is a criteria for formulating research objectives?28. Test markets are commonly used during what stage of the production life-cycle?29. Which of the following is true regarding research problems and objectives?30. Which of the following is not a form of descriptive research?31. Which of the following is not a main component of a firms marketing informations system?32. Which of the following best describes the difference between symptoms and a problem?33. Which of the following is the most preferred casual research design?34. Suppose your research team is designing a research study to measure consumer interest in buying product35. What is/are the main sources for research problems?36. Which of the following is not an objective of marketing research ?37. Suppose marketing manager wants to review his/her firm’s recent sales reports to help determine the impact of a new marketing campaign. Which components of the firm’s marketing information system is the marketing manager using to obtain the information?