nd As a field of study communication spans a broad rich

Nd as a field of study communication spans a broad

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(communicationstudies, n.d.) As a field of study, communication spans a broad, rich array of subjects, including sociology, psychology, philosophy, political science, linguistics, history, literature, criticism and rhetoric. While much of the field’s subject matter is theoretical in nature, communication studies have proven applicable to business, film, theater, composition, advertising, education, foreign policy and computer science. (communicationstudies, n.d.) In today’s globalized, media-driven world, communication studies have become more relevant and exciting than ever. Web developers seek new, inventive ways to draw Internet users to their websites. Public policy writers debate society’s most pressing issues. Through linguistics, computer scientists are developing programming languages that may someday allow humans to interact directly with computers. Students who earn degrees in communication often hold highly influential positions as journalists, editors, university professors, public relations officers, marketing consultants, speech writers, filmmakers, motivational speakers and political campaign managers. To communicate is to shape the world. (communicationstudies, n.d.) 2
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Tan Nam Lee 860327565151001 COMMUNICATION AND ITS PROCESS COMPONENTS OF COMMUNICATION 3
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Tan Nam Lee 860327565151001 2.0 Critically discuss the use of verbal communication and non-verbal communication. Verbal communication uses spoken words to communicate a message. When most people think of verbal communication, they think of speaking, but listening is an equally important skill for this type of communication to be successful. Verbal communication is applicable to a wide range of situations, ranging from informal office discussions to public speeches made to thousands of people. (Mikoluk. K. 2013) Oral Communication is more natural and immediately available for responding to a comment or statement. In natural and informal situations, we speak readily without hesitation in order to communicate with others; but in a formal and official situation, many persons feel nervous and cannot speak easily. It needs training, practice and skill to speak effectively in a formal situation. Oral communication requires the presence and simultaneous attention of both the persons. Need for personal presence makes certain demands on the skills of both; each must be able to respond to the body language of the other, and must be able to make immediate response to what the other says. Oral communication occurs in situations like conversations, telephone talk, interviews, presentations, group discussions, and meetings. A face-to-face setting is possible between two individuals or among a small group of persons at an interview, or in a small meeting, where both the sender and the receiver could see each other and communicate. Communication can flow both ways in these situations. Here, an immediate feedback, which gives clarification is possible. Besides, a face-to-face setting offers a rich communication experience owing to the presence of the living personality whose voice, tone, expressions and movements add significance to the words. Telephone talk
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