Marrybrown should pick a product like chicken porridge as specialty that

Marrybrown should pick a product like chicken

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Marrybrown should pick a product like chicken porridge as specialty that something difference from its competitors. Marrybrown have lack the product awareness in the mind of target customers. Along with the development of technology, social media websites have revolutionized the way people communicate and socialize on the web. We realized an online marketing campaign would re-image Marrybrown and increase the sales of Marrybrown. Online marketing can through these several forms includes websites, online ads, email, online video, blogs, and social media. Through our observation, Marrybrown is encouraged to make advertisement in social media marketing such as Facebook, Instagram, Twitter, Google or others in order to increase public exposure at the same time widely spread out the information to the public. As we know, The fast speed spread of social media can help Marrybrown effectively publish online advertising and promotions on social media. For the example, Marrybrown can use the Facebook ads to spread out the
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information of new branch grand opening promotion or special limited new menu to the Facebook users at the same time increase the public popularity and sales. Therefore, Marrybrown should also invest in a viral video. Viral video campaigns are designed to encourage viewers to pass the video along to friends, family, and colleagues who may find it entertaining. Marrybrown can try to imitate the video ads of Petronas, which have meaningful and touching elements to deepen the customer's impression of the brand. For the example, Marrybrown can invest the viral video related family reunite element when period ‘Ramadan’. It can deepen the impression among people against Marrybrown whereby increase the popularity.
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