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Marrybrown should pick a product like chicken porridge as specialty thatsomething difference from its competitors. Marrybrown have lack the productawareness in the mind of target customers.Along with the development of technology, social media websites haverevolutionized the way people communicate and socialize on the web. We realizedan online marketing campaign would re-image Marrybrown and increase the salesof Marrybrown. Online marketing can through these several forms includeswebsites, online ads, email, online video, blogs, and social media. Through our observation, Marrybrown is encouraged to make advertisement insocial media marketing such as Facebook, Instagram, Twitter, Google or others inorder to increase public exposure at the same time widely spread out theinformation to the public. As we know, The fast speed spread of social media canhelp Marrybrown effectively publish online advertising and promotions on socialmedia. For the example, Marrybrown can use the Facebook ads to spread out the
information of new branch grand opening promotion or special limited new menuto the Facebook users at the same time increase the public popularity and sales.Therefore, Marrybrown should also invest in a viral video. Viral video campaignsare designed to encourage viewers to pass the video along to friends, family, andcolleagues who may find it entertaining. Marrybrown can try to imitate the videoads of Petronas, which have meaningful and touching elements to deepen thecustomer's impression of the brand. For the example, Marrybrown can invest theviral video related family reunite element when period ‘Ramadan’. It can deepenthe impression among people against Marrybrown whereby increase thepopularity.