We ask that you take your time in completing these studies. They are an important part of faculty research. Not only do these studies help build the knowledge base of your expert faculty to pass on to you in the classroom, but published research also helps boost our school’s rankings. An increase in school rankings improves the value of your future diploma. There are two options for successfully completing the Marketing Research Experience for this course: (1) The Study Participation Option (in online and in-person studies) and/or (2) the Research Report Option. These options are described below. Please note: three Marketing Research Experience credits are required ; therefore, to receive full credit you must participate in either three segments of studies, write three reports, or participate in any combination of study segments and research reports to complete three credits (e.g., two segments and one research report). Your completion of the Marketing Research Experience credit (study segments, research reports, or both) will be counted for all of the courses in which you are enrolled during a given semester. For example, if you are enrolled in both Consumer Behavior and Marketing Research, you will earn credit in both of those courses when you participate (you DO NOT need to complete three credits in each course). For any questions about the Marketing Research Experience study participation or research report option, please send an email to [email protected] , NOT your professor. Study Participation Options As a student in a participating Marketing course, you have been enrolled in the DMSB Marketing Insights panel ( DMSBMarketing.sona-systems.com ). You will receive an email from DMSB Marketing Insights with your unique log-in information. To complete the Marketing Research Experience, you can complete three segments of studies during the course of the semester (approximately one hour each) as a member of this panel. In this role, you will act as a respondent for marketing and consumer research projects conducted by marketing faculty members (typically involving online experiments or surveys). Participation in these studies occurs outside of the regular class period. You will be notified via email announcement (via Blackboard and Sona Systems) at the start of each of the three segments. Instructional videos and PDFs for accessing the study segments will also be available on the Blackboard site for your course. You will have a 10-day window to complete each segment of studies. The first and second segments will take place entirely online. You can log in from any quiet spot and answer the surveys anytime during the stated 10-day window (plan for approximately one hour of studies per segment). 10
The third segment will be conducted in-person in a computer lab on campus (stay tuned this semester for additional details). You will be required to sign up for a time slot and come into the lab to complete a few studies in person (approximately 45-60 minutes of studies in total).
- Spring '14