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Diff: 2Page Ref: 2523) Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out.
Diff: 2Page Ref: 2534) In the car insurance case study, text mining was used to identify auto features that causedinjuries.
Diff: 2Page Ref: 254-2555) Regional accents present challenges for natural language processing.
Diff: 2Page Ref: 2566) In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe forcustomers.
Diff: 2Page Ref: 3067) In the Wimbledon case study, designers balanced the needs of mobile and desktop computerusers.
Diff: 2Page Ref: 2788) In text mining, if an association between two concepts has 7% support, it means that 7% of thedocuments had both concepts represented in the same document.
Diff: 2Page Ref: 2729) In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one'sfeelings.
Diff: 2Page Ref: 276
10) Current use of sentiment analysis in voice of the customer applications allows companies tochange their products or services in real time in response to customer sentiment.
Diff: 2Page Ref: 27611) In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easierto classify others, e.g., movie reviews, in the same way.
Diff: 2Page Ref: 27612) Search engines are only used in the context of the World Wide Web (WWW).
Diff: 2Page Ref: 29113) Search engine optimization (SEO) techniques play a minor role in a Web site's search rankingbecause only well-written content matters.
Diff: 2Page Ref: 294-29514) Clickstream analysis does not need users to enter their perceptions of the Web site or otherfeedback directly to be useful in determining their preferences.
Diff: 2Page Ref: 29915) Since little can be done about visitor Web site abandonment rates, organizations have to focustheir efforts on increasing the number of new visitors.
Diff: 2Page Ref: 30316) Web-based media has nearly identical cost and scale structures as traditional media.
Diff: 2Page Ref: 30917) Consistent high quality, higher publishing frequency, and longer time lag are all attributes ofindustrial publishing when compared to Web publishing.Diff: 2Page Ref: 309-310
18) In the evolution of social media user engagement, the largest recent change is the growth ofcreators.
Diff: 2Page Ref: 310-31119) Descriptive analytics for social media feature such items as your followers as well as thecontent in online conversations that help you to identify themes and sentiments.
Diff: 2Page Ref: 31120) Companies understand that when their product goes "viral," the content of the onlineconversations about their product does not matter, only the volume of conversations.

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Term
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Professor
baki

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