Answer true diff 2 page ref 252 3 articles and

Answer: TRUE
Diff: 2 Page Ref: 252
3) Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out.
Diff: 2 Page Ref: 253
4) In the car insurance case study, text mining was used to identify auto features that caused
injuries.

Diff: 2 Page Ref: 254-255
5) Regional accents present challenges for natural language processing.
Diff: 2 Page Ref: 256
6) In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe for
customers.
Diff: 2 Page Ref: 306
7) In the Wimbledon case study, designers balanced the needs of mobile and desktop computer
users.
Diff: 2 Page Ref: 278
8) In text mining, if an association between two concepts has 7% support, it means that 7% of the
documents had both concepts represented in the same document.
Diff: 2 Page Ref: 272
9) In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one's
feelings.
Diff: 2 Page Ref: 276

10) Current use of sentiment analysis in voice of the customer applications allows companies to
change their products or services in real time in response to customer sentiment.
Diff: 2 Page Ref: 276
11) In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier
to classify others, e.g., movie reviews, in the same way.
Diff: 2 Page Ref: 276
12) Search engines are only used in the context of the World Wide Web (WWW).
Diff: 2 Page Ref: 291
13) Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking
because only well-written content matters.
Diff: 2 Page Ref: 294-295
14) Clickstream analysis does not need users to enter their perceptions of the Web site or other
feedback directly to be useful in determining their preferences.
Diff: 2 Page Ref: 299
15) Since little can be done about visitor Web site abandonment rates, organizations have to focus
their efforts on increasing the number of new visitors.
Diff: 2 Page Ref: 303
16) Web-based media has nearly identical cost and scale structures as traditional media.
Diff: 2 Page Ref: 309
17) Consistent high quality, higher publishing frequency, and longer time lag are all attributes of
industrial publishing when compared to Web publishing.
Diff: 2 Page Ref: 309-310
18) In the evolution of social media user engagement, the largest recent change is the growth of
creators.
Diff: 2 Page Ref: 310-311
19) Descriptive analytics for social media feature such items as your followers as well as the
content in online conversations that help you to identify themes and sentiments.
Diff: 2 Page Ref: 311
20) Companies understand that when their product goes "viral," the content of the online
conversations about their product does not matter, only the volume of conversations.