Chapter 4-6 Final Exam Study Guide

Moral philosophy is learned through the process of

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Moral philosophy is learned through the process of socialization with friends and family and by formal education. It is also influenced by the societal, business, and corporate culture in which a person finds him- or herself. Two prominent personal moral philosophies have direct affect marketing practice: Moral idealism: is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome. Utilitarianism : is a personal moral philosophy that focuses on “the greatest good for the greatest number” by assessing the costs and benefits of the consequences of ethical behavior. If the benefits exceed the costs, then the behavior is ethical. If not, then the behavior is unethical.
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CHAPTER 5 “Motivation and Personality” Psychological concepts such as motivation and personality; perception; learning; values, beliefs, and attitudes; and lifestyle are useful for interpreting buying processes and directing marketing efforts Motivation is the energizing force that stimulates behavior to satisfy a need.
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