class workers would respond to customers based on these aspects Example with

Class workers would respond to customers based on

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class -> workers would respond to customers based on these aspects- Example with checking in bags at the register: white women would ignore the sign due to their sense of entitlement- White workers were treated with more respect as well- Customers saw her as the one in charge because she was white and assumed she knew about children (even though she didn’t have any)- Workers would try to avoid customersDiamond Toys:- “Resembled a fancy department store”- Strictly enforced dress code- In This Toy Store, they were told to cater towards the customers- “Five Is of Customer Service” (initiate, inquire, inform, include, and into the register)- Sales staff was seen to be “Jeeves-like butlers” – the staff is supposed to act like butlersMain Themes:- “The culture of the stores also reflected race and class dynamics”
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- “Diamond Toys embodied whiteness physically and symbolically”- “Toy Warehouse embodied a more diverse, creative, and flamboyant style”- Reflected in uniforms (sophisticated at Diamond and bright orange vests at Warehouse so they resembled warehouse workers)- There their uniforms reflected power- The workers were told to treat women deferentially but observed that white women got special treatment- Customers in both stores were mainly womenSocial Interactions- The main social interaction was based on power and hierarchy
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  • Fall '08
  • Britton
  • Sociology, White people, toy store

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