Walt disney prices their product similar to that of

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within each segment in order to better promote their product and to better connect to consumers. Walt Disney prices their product similar to that of the competitor in order to better compete with other companies within the industry. In addition, the company advertises mainly through television and online media in order to distribute their product to a wide range of customers and generate maximum revenue. Over the past three years, the Walt Disney Company has grown in revenue by 0.58%. In 2009, the amount of revenue generated only reached $36 billion in comparison with the bracketing years when revenue reached an upwards of $38.9 billion in fiscal 2010. In addition, the stock price has risen within three years, totaling $43.02 in fiscal 2010 in comparison to fiscal 2008 when it only reached $32.74. This amount of growth and to explain the short fall that occurred in fiscal 2009 is a result of the recession that occurred in 2008-2009. This economic downturn greatly affected the Walt Disney Company and we can now see growth and recovery within revenue generation and net profit. At Golden Ears Investor Consulting, our forecast expects the Walt Disney Company to grow in revenue, net profit and stock price within the next three years. This is attributable to the construction and opening of the Shanghai theme park and resort, the projection of Walt Disney Studios and Marvel Entertainment to produce approximately 10 movies per year, the fact that Walt Disney is taking advantage of advancing technology rather than considering it a threat, and lastly, the slight increase within the economy, allowing more people to spend their disposable income on vacations and entertainment. This forecast, in addition to the research shown throughout this report, supports our recommendation to buy stocks in the Walt Disney Company. In conclusion, our recommendation regarding the Walt Disney Company is to purchase stocks. This is verified through the facts shown in the financial analysis, mainly showing that Walt Disney, drawing on all of the five segments of the company, is seeing a growth in revenue of 0.58%, regardless of the economic downturn. As well, Walt Disney is continuously expanding into new and global markets that are offering more opportunities to be able to generate more revenue, and in turn, generate an increase of return on investors. The Walt Disney organizational structure is strong, departmentalized into product and function as well as possessing an innovative and diverse board of directors that come from many different companies. Lastly, our recommendation uses the findings that the stock price is growing and is projected to increase within the next three years, supported by both our forecast and that of professional market analysts. Therefore, in conclusion, our recommendation is to purchase stocks in this large and successful media conglomerate.
5 | P a ge Golden Ears Investor Consulting TABLE OF CONTENTS 1. Introduction ………………………………………………………………………………… 7 2. Company Overview …………………………………………………………………… .... 8 3. Company Situation 3.1

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